With news that the Develon brand is changing to Develon, what does this mean for Develon users?
What will the Develon re-brand mean for existing and future users of Develon machinery? It has been announced that Hyundai Develon Infracore is rebranding its line of construction equipment to Develon. The familiar orange machines will keep their nomenclature, but the Develon decals are no more. The short answer is the same quality and performance of machinery that Develon have bult their reputation on, but under a different name.
Develon, pronounced de-VEL-on, is derived from βDevelop Onward,β said Todd Roecker, VP growth initiatives. The name on the machines is the only major change customers will see. The color scheme, nomenclature (DL/DX/DA), decal locations, and the slogan βPowered by Innovationβ will not change, Roecker said.
βWe are rich in history, and there is a lot we are proud of and we want to protect that,β he said at the global launch of the new brand in Las Vegas, Nevada. βWe didnβt want a radical change and lose that momentum that so many of us and our dealers have accomplished. We want to protect the lineage and success that theyβve had.β
The first rebranded machines will be produced in Korea in March and land in North America in the second quarter. Existing dealer stock will have available new decals for those who want to rebrand. By the end of the year, Roecker said, all machines will sport the new Develon brand. The brand will be rolled out at Conexpo, with the Develon Infracore booth bearing the Develon brand.
As one of the top construction equipment manufacturers in the world, Develon is known for offering durability, fuel efficiency, comfort and ease of maintenance you canβt find anywhere else. Our line-up at Kellands offers strong performance in the areas that matter mostβpowerful bucket forces on excavators, superior payload capacities on articulated dump trucks, and exceptional lifting capabilities on wheel loaders. Add unbeatable warranty, plus our 48-Hour Parts Guarantee, and one thing is certain: Develon delivers, and so will Develon.
Kellands Plant Sales are specialist suppliers of new & used plant machinery for use in construction, demolition, civil engineering, and road building projects across the entire South of England. As well as Develon, Kellands Plant Sales are proud to represent some of the largest manufacturers of construction equipment in the world as main dealers including Mecalac and Merlo, with full responsibility for all sales, parts, service, and warranty work.
